/ Projects
Molecula
Ecommerce / partnership program
Molecular Bubble Tea embraces nature's taste in a bubble, combining science and gastronomy. Unparalleled product is sell through a partnership as BOBOQ PARTNER, hence you can find bubble tea products across Poland.
Country:
Poland
Website:
Tools:
Figma | Miro
Technologies:
Wordpress
Scope of work:
The website's UI design, implementation, photoshoot, marketing initiatives and conducting workshops.
The design of the website is based on the previously created key visual of the brand. Strong, intense and energetic colors refer to the fruit flavors of the product and give the user an optimistic and joyful feeling. For the needs of the project, we’ve created personas that were included in the brand's target group and defined the customer path.
/ KPI
We've assessed site navigation ease, design appeal, and overall user satisfaction through robust UX metrics. Leveraging tools such as heat maps we've gained invaluable insights. The implementation of the website and marketing activities resulted in a significant increase in sales - about 200% compared to the previous website.
/ Vision
Creating a Digital Community Hub: Envisioning the website as more than just a sales platform, but as a community space where Gen Z users can interact, share ideas, and feel a sense of belonging. This include social media integration, and user-generated content.
/ Solution
Gen Z's mobile-centric preference guides our Mobile-First Design approach, optimizing the website for seamless mobile experiences. Prioritizing fast load times caters to their need for efficiency. Embracing authenticity, we integrate transparent business practices, real customer reviews, and genuine brand storytelling to build trust. Our solution aligns with Gen Z's values, creating an engaging and trustworthy digital space.
/ What our designer says
Creating a sales website for Gen Z was a captivating challenge as a designer. Understanding the ever-evolving visual trends, ensuring quick information delivery, and integrating interactivity were crucial aspects. Designing a website that not only aesthetically appeals to Gen Z but also effectively captures their attention and encourages interaction demanded creativity and an insight into their unique preferences. Adapting to the rapidly changing tastes and expectations of Gen Z proved to be a challenge that required flexibility and a fresh perspective on web design.
/ What our client says
/ Future plans
With 15 years of success in the Polish market, Molecula is an offshoot of BoboQ Fresh's proven model of fixed locations, ready to share its knowledge and experience in the form of partnerships or franchises with entrepreneurs around the world.
/ Contact
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