/ Projects

Vazco

Vibrant island in an ocean of Software Development

Software Development

Vazco is one of the leading software development companies in Poland, specializing in react and meteor environments. With 14 years of experience and 120 clients, Vazco is known for its expertise in the software development industry.

Country:

Wrocław, Poland

Website:

Tools:

Figma | LottieFiles | After Effects

Technologies:

Jamstack

Scope of work:

Strategic Workshops, Branding, Logo Design, Styleguide, Design system, Illustrations, Copywriting, User Experience

Design Allies logotype

During our ongoing collaboration with Vazco, we worked closely with Marcin, the brand manager and head of marketing. Through initial C-level workshops, we developed a comprehensive branding strategy to elevate Vazco's brand image and expand its global reach. Our work included refreshing Vazco's identity and creating a new website with engaging content that served as a powerful sales tool and strengthened employer branding efforts.

/ KPI

The refreshed Vazco image received overwhelmingly positive feedback, with 100% of respondents (n=60 people) considering it "vastly better than the previous one." The cornerstone of the newly launched content strategy.

/ Vision

Create an exceptional brand image, incorporating vibrant colors, marine visuals, and highly specialized software development skills

/ Solution

Through countless iterations, a clear and distinctive vision was clarified and brilliantly executed through the collaborative effort of marketing, design, branding, product design, and development teams.

/ What our designer says

Working with Vazco was an exhilarating adventure filled with complex challenges. The company's commitment to excellence and innovation pushed us to new heights. It was a privilege to collaborate with such a talented team, and together, we achieved remarkable results. - Patryk, Lead Designer

/ What our client says

Design Allies logotype

Thanks to you, our brand has become more versatile. If someone asked me about the most meaningful project I have ever completed, without any hesitation, I would immediately refer to this particular one - the rebranding of Vazco.🏆 - Marcin Pendziwiatr, Brand Manager and Head of Marketing @ Vazco

/ Future plans

Vazco is now ready to set sail on a dignified journey into the ocean of global competition.🌊

- Marcin Pendziwiatr